Service 06
Migrations & Replatforming
A migration is the single highest-risk event in an organic channel. Handled properly it is invisible. Handled badly it costs a year of compounding work.
Before launch
We model the new architecture against the old one, URL by URL, and stress-test staging against the same crawl conditions production will face.
- Complete URL inventory from logs, Search Console, sitemaps and analytics
- One-to-one redirect mapping with no chains and no blanket rules
- Staging crawl parity checks and structured data validation
- Rollback plan agreed and rehearsed before the go-live window
Launch and after
We are online through the deploy window and monitoring hourly for the first week, the period in which almost all migration damage occurs and can still be reversed cheaply.
- Live monitoring of status codes, indexation and crawl rate
- Daily reporting through the first fortnight
- Ninety-day recovery tracking against pre-migration baselines
Also part of the programme
What this connects to.
Next step
Start with migrations & replatforming.
The diagnostic covers this discipline in full and tells you where it sits in the priority order against everything else.