Service 05
Digital PR & Authority
Authority is the slowest asset to build and the hardest to copy. We build it the way a newsroom would: with something genuinely new to say.
What we pitch
Original data, expert perspective, or a well-argued position on something your market is already discussing. Nothing else survives an editor.
- Proprietary data studies from your own first-party data
- Reactive commentary programmes for named spokespeople
- Relationship-led outreach to SA and pan-African publications
- Digital asset production: interactive tools, indices, maps
Standards we hold
Every placement is one you could show a journalist without embarrassment. We decline link schemes, paid placements presented as editorial and reciprocal networks.
- No PBNs, link farms or directory submissions
- Disclosure-compliant sponsored content when it is genuinely useful
- Placement quality graded on traffic and editorial standards, not DA
Also part of the programme
What this connects to.
Next step
Start with digital pr & authority.
The diagnostic covers this discipline in full and tells you where it sits in the priority order against everything else.