Service 03
Local & Multi-Location
Local search in South Africa is won on proximity, prominence and data consistency, and lost on a store locator that renders every branch behind a JavaScript click.
Location architecture
Each location needs a crawlable, indexable page with genuinely local content, correct structured data and an internal path from the locator. Most locators fail all four tests.
- Static, crawlable location pages with LocalBusiness schema
- Service-area modelling for trades and mobile operators
- NAP consistency across SA directories and aggregators
- Google Business Profile category, attribute and post strategy
- Review acquisition flows that comply with platform rules
Measured per branch
Aggregate local traffic hides the branch losing to a competitor two suburbs away. We report at location level from day one.
- Grid-based rank tracking around each physical address
- Call, direction and message actions attributed per location
- Quarterly competitive review by trade area
Also part of the programme
What this connects to.
Next step
Start with local & multi-location.
The diagnostic covers this discipline in full and tells you where it sits in the priority order against everything else.