Insights.
Working notes on technical search, measurement and the South African market. Written for practitioners; published when we have something specific to say rather than on a content calendar.
Technical · 8 min
Crawl budget is a symptom, not a problem
If Googlebot is spending its time on the wrong URLs, the fix is almost never “increase crawl budget”. It is to stop generating URLs that were never worth crawling.
22 July 2026
ReadMeasurement · 7 min
Reporting organic search to a CFO
Sessions and rankings do not survive contact with a finance function. Here is the reporting structure that does, and what to do when the numbers disagree.
9 June 2026
ReadLocal · 6 min
What local search in South Africa actually rewards
Proximity, prominence and relevance behave differently in a market with dense metros, wide service areas and inconsistent directory data.
14 May 2026
ReadNext step
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