Service 02
Content Strategy
Keyword lists are not a strategy. We model the entities your market searches for, the questions that sit between them, and the order in which they must be answered for a site to be treated as a source.
How we build it
Demand is mapped against what you can credibly claim. Publishing into a topic you have no authority in is expensive; we find the adjacent ground where you already have proof.
- Entity and topic-cluster maps derived from SERP co-occurrence
- Intent classification across informational, commercial and local queries
- Gap analysis against the three competitors that actually rank
- Briefs with structure, entities to cover and internal link targets
- Refresh cadence for pages already earning impressions
Written for people first
Every brief names the reader, the decision they are making and the objection to answer. Search engines reward the same clarity a good editor would.
- Subject-matter interview guides for expert-led pieces
- Editorial QA against a published house standard
- Performance review per cluster at 30, 90 and 180 days
Also part of the programme
What this connects to.
Next step
Start with content strategy.
The diagnostic covers this discipline in full and tells you where it sits in the priority order against everything else.